"Beware the gimmick." Normally, this would qualify as excellent advice.
So when you hear that Stockholm's LOVENINJAS kicked off their career "with a strict concept [of] playing in ninja-masks, a giant heart costume, and writing lyrics about sex, Japanese girls, and ninjas (mostly all at once)," you would have every right to run for the hills, hellish visions of INSANE CLOWN POSSE bouncing about your brain.
Fortunately, Loveninjas are just another one of those patented, indie-popping Swede outfits that couldn't compose an un-catchy jingle even if they tried. With or without the masks and giant heart costumes.
LOVENINJAS on MySPACE.
From the LP THE SECRET OF THE LOVENINJAS, 2006 >>>
[MP3] "I Wanna Be Like Johnny C"
[MP3] "It's OK"
From the EP KEEP YOUR LOVE, 2004 >>>
[MP3] "Keep Your Love"
BONUS TRACK >>>
[MP3] ACID HOUSE KINGS/"Keep Your Love"